DigiDeeVa
DIGITAL MARKETING & MEDIA STRATEGIST
From Data to Strategy: Crafting Impactful Digital Narratives
Some marketers chase trends; I chase insights. My journey in digital marketing and media strategy began with a fascination for the way data shapes decisions. From crafting media plans for global brands to leading digital-first campaigns for fintech and sustainable fashion startups, I have always sought the perfect blend of analytics, creativity, and strategy.​
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With over eight years of experience, I have built and executed data-driven, multi-channel marketing strategies that turn customer insights into powerful brand stories. Whether it’s designing an omnichannel growth strategy for Sumify, leveraging SEO and influencer marketing for EcoGlam, or optimizing performance campaigns to drive measurable ROI, my expertise lies in making marketing both impactful and efficient.
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​I thrive at the intersection of strategy and execution, using marketing analytics, A/B testing, and audience segmentation to craft campaigns that don’t just generate clicks but drive real engagement and business outcomes. My approach is simple: decode data, design strategy, and deliver measurable success.
Core Skills
Whether it’s crafting integrated media plans, driving social media growth, or optimizing campaigns for maximum ROI, I specialize in helping brands tell their story and connect with their audience.
Area of Expertise
Digital Marketing Strategy & Analytics
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Strategic Media Research Planning & Buying
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Data Analysis & Visualisation
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Industry Benchmarks, A/B Testing,
KPIs and ROI
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Multi-Channel Marketing Strategy: Paid Ads, Social Media, Email Marketing and SEO
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Marketing/Advertising Campaign Development and Execution
Tools & Platforms
Google Analytics
Meta Ads Manager
Comscore
TGI
TechEdge
AdEx
TAM
Microsoft Office
Canva
Tableau
SQL and more...
Certifications
Digital Marketing Strategy and Analytics Career Accelerator (The London School of Economics and Political Science)
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Mastering Digital Marketing: SEM, SEO, Social Media and Beyond (London Business School)